Quality Over Quantity: How Specialized Email Courses Outperform Generic Content

Adam Meyer
2 min readSep 13, 2023
Photo by Nick Morrison on Unsplash

Many influencers are tempted to flood their subscribers’ inboxes with a barrage of generic content, hoping that sheer volume will translate into success.

However, the real gems lie in specialized, high-quality email courses that cater to specific needs and interests.

Here’s why.

1. Targeted Relevance

Specialized email courses speak directly to your audience’s needs, interests, and pain points.

Whether it’s crafting a personalized nutrition plan or devising a fitness routine for a specific goal, specialized courses deliver tailored solutions.

Generic content on the other hand often misses the mark, leaving subscribers disengaged.

2. Building Authority

Authority matters, and specialized courses position you as an expert in your niche.

They showcase your in-depth knowledge and ability to address unique challenges.

This authority fosters trust among your subscribers, making them more likely to seek your guidance and recommendations.

3. Higher Engagement

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Adam Meyer

I ghostwrite Educational Email Courses for Nutrition & Fitness Influencers • Certified Nutritionist • 500+ articles published in the Health & Wellness space