The 3 Biggest Mistakes Nutrition & Fitness Influencers Make When Writing Their Own Email Courses

Adam Meyer
2 min readSep 13, 2023
Photo by Jamie Templeton on Unsplash

Educational Email Courses are the secret sauce of successful influencers and coaches in the Nutrition & Fitness industry.

They’re a powerhouse for building trust, offering value, and nurturing your audience. However, many influencers jump into writing their own email courses and unknowingly stumble into common pitfalls. These missteps can not only hinder the course’s effectiveness but also impact your brand’s credibility.

Let’s uncover the 3 biggest mistakes Nutrition & Fitness influencers make when crafting email courses and how professional help can steer you clear of them.

1. Overwhelming Complexity

One of the biggest missteps influencers make is diving headfirst into creating overly complex email courses.

They pile on extensive content, intricate exercises, and detailed plans, thinking more is better. But this strategy often leaves subscribers overwhelmed, resulting in high dropout rates. Solution? Professional ghostwriting ensures your email course strikes the right balance between depth and simplicity.

Experts can distill complex concepts into digestible lessons, ensuring your audience not only stays engaged but also gains actionable…

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Adam Meyer
Adam Meyer

Written by Adam Meyer

I ghostwrite Educational Email Courses for Nutrition & Fitness Influencers • Certified Nutritionist • 500+ articles published in the Health & Wellness space